Welcome to HER Certified
Where You’ll Be Educated, Enlightened and Entertained
Buy The Book
To educate and entertain the consumer and auto industry on how car buying can be fun.
HER Certified – The Program
To ensure a woman’s expectations are met when buying or servicing a vehicle with Honesty, Excellence and Respect from within the auto industry.
Buy At HER Certified Dealers
The H.E.R. Certified seal assures female customers that the business they are dealing with have met all HER Academy requirements and training to guarantee an exceptional experience.
Latest HER reviews
Tundra in the Pines By: Melanie Droz Shawcroft A weekend filled with days on the lake paddling in the kayak or standing
2022 Buick Encore GX Essence By Cathy Droz I am so tired of people saying… it’s not my father’s
Cathy’s no-nonsense book and style of training reconfirms the purchasing reality that women are beautifully and incredibly different than men, from buying their car to driving them. Trust me, I know!
I was the first to sign up…I’ve embraced the HER Certified® program and made actual physical changes to my dealership to better serve women.
HER Certified® was the key ingredient to my successfully leasing a great vehicle at a great price. I had tried purchasing or leasing a car through literally 5 other dealerships, but with each one I would later learn how they were either padding costs to their advantage, or creating a deal that would be a huge deterrent for me in the end. All they cared about were their sales, and not about me as their customer.
Cathy Really Cares About Women And The Customer Experience.
Her Certified® Sales Training Hits The Sweet Spot For Educating Auto Sales People.