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Category Archives

Category Name: Interviews

BRANDING OR PRODUCT PLACEMENT
Mar 2020
HER Certified
BRANDING OR PRODUCT PLACEMENT
BRANDING OR PRODUCT PLACEMENT By: Cathy Droz – Founder – HER Certified Author – Consultant - Speaker People ask me all the time about my branding.  What comes first the story or the brand? Kind of like the Chicken or the Egg. Here is how I look at it.  After so many years in the [...]
Meet Linda Zhang – She’s Electric
Aug 2019
HER Certified
Meet Linda Zhang – She’s Electric
By: Cathy Droz – Founder, HER Certified Download Interview transcript here: [download id="13295"] If you haven’t seen the latest Ford commercial where a Ford F-150 truck pulls one million pounds of rail cars 1,000 feet, and then adds 42 F-150 trucks in to the rail cars adding up to 1.3 million pounds, you are missing [...]
Get a Haircut – Buy a Car
Dec 2017
Her Certified
Get a Haircut – Buy a Car

by Cathy Droz, Founder – HER Certified HER Certified is dedicated to empowering women to make good decisions when purchasing a car or in need of automotive service. HER Certified and HER Academy is designed to enlighten dealerships through education and mentoring; communicating an understanding of “what women want in a car buying experience.” I […]

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