Cathy’s no-nonsense book and style of training reconfirms the purchasing reality that women are beautifully and incredibly different than men, from buying their car to driving them. Trust me, I know!

I was the first to sign up…I’ve embraced the HER Certified® program and made actual physical changes to my dealership to better serve women.

HER Certified® was the key ingredient to my successfully leasing a great vehicle at a great price. I had tried purchasing or leasing a car through literally 5 other dealerships, but with each one I would later learn how they were either padding costs to their advantage, or creating a deal that would be a huge deterrent for me in the end. All they cared about were their sales, and not about me as their customer.

Cathy Really Cares About Women And The Customer Experience.